MRket Las Vegas trade show is owned by MR Magazine - the men's apparel industry publication. They also produce a show in New York that happens just before Chicago Collective. It's a smaller show overall than Collective. HMX labels have a smaller presence than at Collective as well - it's very costly to ship in fixtures, furniture etc. HMX does ship their custom banner signs - which do help to give the booth a custom feel.
Unfortunately, a 20' x 20' peninsula booth was chosen for some reason. Hart Schaffner Marx & Hickey Freeman shared the booth this time - with a 12' banner a piece.(Last show was a 10' x 30' that they shred with the casual HMX label - WORN - out of Seattle). My original thought was to angle the banners to a point or to simply overlap them and hope that the logos were both in view - per my floor plan.
We tried angling - it took up too much room. We overlapped the banners - not an inch to spare to get both logos in. They will have to go back to a 10' x 30' - or a 10' x 40' booth next show. As well - for all of the to-do about these rolling racks - the labels simply don't have enough samples to utilize all that were sent. We always start with the floor plan and go from there.
Both Hickey Freeman & Hart Schaffner Marx have some fun sportswear & casual tailored looks for Spring 2013 - but it's the tailored looks that are eye catching in their simplicity of tailoring.
Anyone for a red plaid linen sport jacket?
A shoulder draped sweater over a sport jacket - adds a bit of "Runway" show business to the look.
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