PGA Fall Expo / Bobby Jones Spring 2013

PGA Fall Expo is a much smaller version of the annual PGA Merchandise trade show event that's held annually in January in Orlando, FL. Fall Expo has been held in various convention facilities in Las Vegas - it's currently in one of the Ballrooms at the Venetian. A typical hotel ballroom with all of that loud carpet - and "pipe & drape" as we used to call it. A 10'  x 30'  isn't difficult to lay out in your mind but I did a floor plan anyway.

The small thin rectangle that's centered in the back represents the Bobby Jones sign banner - again the sign cloth that's stretched over a metal frame becomes an instant "sign wall" - very effective for these booths that provide a stock package of items - a nice way to give it a customized look. But, that carpet takes away so much focus.

For reasons of ease of access for the Sales Reps to their shared samples - we had to split down one of the shelf units - & they bought a pair of black bakers racks for other samples. This is a bare bones trade show - and is a working show to benefit the Sales Reps not to necessarily promote and brand the image of Bobby Jones.

In the end the Sales Reps were very pleased with the sales results - so I was pleased for them - if not with the final aesthetics of the booth.