Bobby Jones is another men's label manufactured by HMX Group, LLC. Unlike most of their other men's lines - Bobby Jones is a golf performance and sportswear (think Country Club) line. Also unlike many of the other labels owned by HMX - Bobby Jones is a license - the name Bobby Jones is still owned and controlled by the heirs of Bobby Jones. The heirs contract HMX to manufacture the line and receive a certain percentage of sales.
The booth is partially shared with Hart Schaffner Marx (originally slated for Austin Reed London - another HMX tailored line) which has it's main booth across the aisle (there are four HMX booths at Chicago Collective that are located front & center of the show). A new floor plan had to be created to condense Bobby Jones into a footprint one third smaller than the booth size of 20' x 30' to accommodate the HSM end.
The reverse side of this pic:
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