Chicago Collective

Chicago Collective is a semi-annual trade show that takes place in January & August at the Chicago Merchandise Mart. It showcases men's apparel garments for the next upcoming season for buyers from around the Midwest and has become an important national show as well. Everything from tailored apparel, sportswear, shoes & ties + a special Big & Tall section. I project manage the installation & dismantle of six booths for the HMX Group: Hart Schaffner Marx, Austin Reed London, Bobby Jones, Hickey Freeman, Coppley & WORN. These six labels run the gamut from traditional tailored apparel, updated tailored apparel, outerwear, golf performance apparel, fashion forward jeans and sportswear. The original sleek white booth concept was co-designed by the former Director of Visual Merchandising and myself to incorporate a mobile, adaptable show floor fixture that could accommodate a wide range of applications for shelves, hang rail, graphics and mannequin forms. Other booth re-designs followed and the new label WORN is evolving in it's booth presence. Included in these images is the most recent show in January 2012 and several past seasons: