Freelance Visual Merchandising and Display Design

Chicago freelance designer and consultant in retail and wholesale visual merchandising, window display design and store interior design. Other services include project management of wholesale trade shows and large retail projects such as Christmas design and installations, new store openings, commercial design, spatial planning, point-of-purchase display design and consultation on signage, lighting and industry trends. Please email for a price quote or more info to: jvgomodern@gmail.com.

Wednesday, May 2, 2012

Macy's "Holiday Lane" Shops

In 2009 I sub-contracted with a California company to install the "Holiday Lane" shops in the 18 Macy's North stores which included the State Street flagship store and stores in Wisconsin & Indiana. The job was to be fast paced and the look was to be lush and full. The themed Christmas trees were to be used as store fixtures to allow the customer to shop right from the tree.