PGA Merchandise Show Orlando Florida

The PGA Merchandise Show is held annually in late January in Orlando Florida at the Orange County Convention Center. It showcases both golf equipment as well as apparel. To walk the show floor is an experience to see everything related to golf - and not just clubs, balls etc. The apparel showcased here runs the gamut too - from performance apparel to country club leisure wear. I project manage the installation of the 40' x 50' Bobby Jones booth for the HMX Group New York, NY. This relates to all aspects of the installation and dismantle in conjunction with their exhibit company, CEP, based in Chicago, IL as well as working with the Bobby Jones apparel designers in coordinating and styling all of the mannequins. There is also special attention in regard to lighting - a separate lighting company, Canavan, based in Orlando is brought in to design the lighting for the booth. Canavan specializes in theatrical lighting which is definitely required for the Bobby Jones booth with it's second floor level booth banners showcasing the images of the iconic Mr. Jones. I co-designed this booth with the former Visual Merchandising Director, Robert Greco, with CEP executing all of the technical drawings and production of the finished booth. Included are images from several recent shows: