This is a Bed Bath & Beyond in the River North area of downtown Chicago. It's situated on the ground level of a residential high rise on a very busy pedestrian street. The architect had given them an awkward, very large (18' high !) display window that was right in front of an escalator - which made for a partial back wall. It also made for visual distraction in the background. This is not a very good pic - a scan of a not great print from a digital image - I lost the original pic in a computer crash several years ago. You can actually look down into the display window as you go up the escalator.
The store staff had been putting a fully made bed in the window with a nightstand, a mock up of a shower etc. There was no "Visual" person per say - just some staff people. Vendors rotated usage of the window. The store needed a versatile display set up that could be used for multiple categories of merchandise.
I project managed the design and installation of this set up with local display manufacturer Opto International. The posts can hold shelves or graphic holders and is very adaptable to different products. I've seen them in the past few years with the Dyson vacuum cleaners and I also used Simple Human waste containers in a later installation.
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