Chicago freelance designer and consultant in retail and wholesale visual merchandising, window display design and store interior design. Other services include project management of wholesale trade shows and large retail projects such as Christmas design and installations, new store openings, commercial design, spatial planning, point-of-purchase display design and consultation on signage, lighting and industry trends. Please email for a price quote or more info to: jvgomodern@gmail.com.
Wednesday, May 23, 2012
Before The Trade Show Opens: Bobby Jones / PGA
A lot goes into getting a trade show booth together for a big trade show event like PGA. It's kind of like a store opening in that you've got mannequins to unpack, dressed and styled. Walls need to be merchandised, furniture placed etc. But with a new store, you can push back the opening date if you need to. A trade show is more like a stage show in that it has a finite opening and closing - you've got to have it ready by the date the show opens. Sometimes that means staying very late the night before. The exhibit company gets to the show site days before I do - freight load in - start building walls etc.
The Bobby Jones booth here - a 40' x 50' - also has a double height banner that - without the theatrical lighting company that we contract - just would not look the same:
The clothing samples themselves can be problematic because you are working a season ahead and there is a finite number of samples - sales reps need theirs for their sales calls, the showrooms etc + they may still be in production and simply not be ready.
The mannequins patiently waiting to get dressed and styled:
Labels:
Trade Shows
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment