Wednesday, May 23, 2012

Before The Trade Show Opens: Bobby Jones / PGA


A lot goes into getting a trade show booth together for a big trade show event like PGA. It's kind of like a store opening in that you've got mannequins to unpack, dressed and styled. Walls need to be merchandised, furniture placed etc. But with a new store, you can push back the opening date if you need to. A trade show is more like a stage show in that it has a finite opening and closing - you've got to have it ready by the date the show opens. Sometimes that means staying very late the night before. The exhibit company gets to the show site days before I do - freight load in - start building walls etc.

The Bobby Jones booth here - a 40' x 50' - also has a double height banner that - without the theatrical lighting company that we contract - just would not look the same:


The clothing samples themselves can be problematic because you are working a season ahead and there is a finite number of samples - sales reps need theirs for their sales calls, the showrooms etc + they may still be in production and simply not be ready.

The mannequins patiently waiting to get dressed and styled:




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