Chicago Collective August 2012 / Bobby Jones Spring 2013

The Chicago Collective show later this week will showcase Spring 2013 Men's Wear Collections. It takes place August 11, 12 & 13 at the Chicago Merchandise Mart 8th Floor Market Suites. It is an industry professional event - buyer credentials are required to obtain admission.

The previous show Bobby Jones moved from an awkward 20' x 30' space directly behind where it presently is located. The 20' wide x 30' deep space was extremely difficult to properly space plan. A trade show booth should never have a front that is more narrow in front as it is deep. The new location is a corner position 20' x 30'.

The company that owns all four of the labels that are showing - HMX Group - wanted to squeeze in a fifth label last show - Austin Reed - onto the end of the Bobby Jones booth. This would position Austin Reed to face it's other label - Hart Schaffner Marx  - across the aisle. The two tailored labels blend well together.  Bobby Jones is a performance golf & country club label. So, having a tailored and a sportswear label in one booth is not optimal in my opinion. This was a last minute adjustment at the January show.

I am making an attempt to have a better layout this show. The initial floor plan is pictured here - we'll see how it works out.