Design For A Flexible Modular WardrobeTrade Show Fixture For Hart Schaffner Marx

I designed this fixture with a client several seasons ago for the Hart Schaffner Marx  Chicago Collective trade show space at the Chicago Merchandise Mart. We wanted something flexible and modular - a sort of "wardrobe" fixture -  to accommodate hang rail, shelves, graphics and mannequin forms - but not in a static way. Some seasons there aren't that many sample garments, for example, and we might need to "fake out" a few of them (there are eight) with graphics and mannequin forms so as to keep the spacious booth (20' x 40') looking full.

We also wanted them double sided as the booth is a peninsula (three open sides & one hard back wall). High gloss white laminate with sign holders at the top to indicate what particular collection within the brand.

They have worked very well season to season and have proven to be the flexible fixture that the client was striving for.

PGA Merchandise Show January 2013 Bobby Jones

 

 

These pictures are showing both ends of the booth - one end showcasing golf wear and the other more of the "Country Club" looks - beautiful alpaca sweaters, flannel trousers with suede outerwear - all from the Fall 2013 lines & the back of the booth here with Spring 2013.

An eye wear line was added last season.

 

 

 

 

The parent company of Bobby Jones has changed ownership again and a new company name, W. Diamond Group Corp, has come with it. The new ownership is dedicated to bringing a ton more marketing dollars to invigorate all the brands, including Bobby Jones.